ATTRACT™: A New Standard for EVP

Not another messaging framework. A culture-shifting methodology for

the future of work.

90-day execution
Employee-led, not leadership-imposed
Tangible commitments, not corporate wallpaper

The EVP as we know it is dead.
ATTRACT™ is what comes next.

Most EVPs sound like this:

"Innovation. Collaboration. Impact."

You've seen the slide decks. You've heard the corporate Mad Libs. And you already know they're not working.

The truth? Generic EVPs aren't just outdated – they're costing you talent, eroding trust, and failing to reflect the actual employee experience.

ATTRACT™ flips the script.

This isn't a "rebranding" of the EVP. It's a full-blown methodology for building modern, dynamic, employee-first value propositions that actually hold up. Internally and externally.

What is ATTRACT™?

ATTRACT™ is a seven-part model that helps companies build credible, ownable EVPs – fast.

This model is built for today's workforce and tomorrow's expectations. It's designed to move fast, go deep, and hold leadership accountable.

Each letter is a stage in the transformation:

Authenticity over Aesthetics: get real about what your people actually experience
Talent Personas, Not Pillars: build around your people, not your org chart
Transparent Commitments: promises you can prove, not taglines you forget
Real-Life Brand Integration: show up where it matters, from Slack to TikTok
Agility & Iteration: because a five-year-old EVP is already irrelevant
Culture Narratives: not one anthem, but many stories, for many people
Test & Prove Value: launch it, validate it, evolve it

Why It Works

ATTRACT™ is designed for velocity and impact.

•. 3-Month Execution Timeline

No bloated 12-month process. We move fast, with clarity and focus.

•. Modular + Scalable

Whether you're a 50-person startup or a global brand, this model flexes to fit.

•. Built From Truth

We start with employee sentiment, not corporate spin. Because if it's not real, it's not relevant.

•. Designed for Activation

You don't just get a PDF. You get a culture blueprint – ready to activate across every channel that matters.

Who It's For

ATTRACT™ is built for leaders ready to stop

phoning it in.

If you're ...

Tired of pushing "culture" without proof
Navigating generational divides that your EVP can't bridge
Watching your top candidates opt out, or your best people quietly leave
Trying to evolve your internal culture – but stuck on the messaging treadmill

... then this model isn't just for you. It's your next move.

How To Work
With Me

Want to implement ATTRACT™ in your organization?

There are three ways to bring it to life:

• Strategy & Execution Partnership

I lead the process with your internal team. Ideal for brands rethinking EVP from the ground up.

• Agency Licensing (White Label)

Use the ATTRACT™ model as a part of your consulting services. For agencies that want to level up their employer brand offerings.

• Workshops & Training

Custom training for HR, brand, and leadership teams on building EVP as a cultural blueprint.